In April 2001, my cofounder and I were amongst a sea of incoming freshmen asked to turn in a ranked/prioritized list of preferred majors for our college degrees. Each major had a fixed quota and was assigned to a freshman based on their preferences and the rank based on national test scores. We were confronted with information about the remaining quota for each major and college campuses that was changing in real time based on assignments being made at other campuses across the country. We had about 30 minutes to submit our preferences. To say that was the most significant “half-hour” of our lives is an understatement.

More importantly, even when the clock wasn’t ticking as fast the previous day or week, we had little information and no data available that can help us decide which of the upcoming career paths would be better when compared to our preference and what could be the most rewarding overall. All we had were opinions – opinions of the generations that made the same decision in the same way with no data and probably were (or were not) happy with how it turned out for them.

Getting Here

Not a week goes by when I don’t wonder how my decision would differ if I had access to a data-driven decision making tool that projected how my career would progress in different fields in terms of starting salaries after graduation, growth potential, opportunities both to move geographically and move within an organization, etc.  

A year ago, I made another decision to move from east to west. I was offered a new position and was trying to decide how that compares to my current situation. This time I had a lot of data and all I had to do in order to decide was to figure out the following:

1. Taxes

Find out the effective tax rate (considering state and local taxes) at the new location based on my salary

2. Housing

Find out housing affordability and availability based on my current and future requirements.

3. Salary Growth

Find out how fast my salary would grow on average at that location given where I was working.

4. Other Cost of Living

Find out what the cost of living is in the region when it comes to food, transportation, insurance, etc. and how fast those costs are increasing. Also, find out how the growth in expenses stacks up against the projected growth in my salary

5. Dependents

Find out what job opportunities are available for my spouse and how our “combined” career would progress for the next few years. Also, find out if there were good schools for the kids





Surely all this data is available from 100 different sources and that is what brings us here today. The decision to pick one career path over another needs to be simpler. The decision to relocate for a new job should be easier. The decision to pick one job offer over another should be straightforward.

And that is why we bring to you YourD3 i.e. Your Data Driven Decisions.

A data-driven web application that curates latest available data to help make these defining decisions all at one place and in a format that is customizable for your needs. We take the information you give us about your available choices and provide you a comprehensive picture of your expendable income (post taxes and essential expenses). Our hope is that with all this information we make available at a single source, customized to your needs and requirements, the decision you make won’t be WHAT IF but instead they will be WHAT NOW.

Some people say we are living in a computer simulation. While we at YourD3 are not sure about that but we sure can help you run simulations of your own life and career choices and pick or switch to the one where you see the most potential.

Check out our WebApp